Your brand is more than a logo—it’s your reputation, your voice, your vibe. At Gempop Marketing & Design, we create branding kits that help you stand out with clarity and confidence. From Caldwell to Boise and beyond, we build custom visuals and messaging that make your business unforgettable.
✔️ One-on-One Brand Consult
We get to know your business, your goals, and what makes you tick.
✔️ Mission & Vision Clarity
We craft a clear mission and vision statement that aligns with your future.
✔️ Moodboard & Inspiration
Visual cues and ideas that reflect your brand personality and direction.
✔️ Custom Color Palette
Your brand’s vibe in color form—strategic and emotional.
✔️ Typography Selection
Fonts that fit your brand voice and are easy to use across platforms.
✔️ Logo Variations
Primary, secondary, icon-only—everything you need for digital and print.
✔️ Brand Guidelines
A clear PDF guide that shows you (and your team) how to stay on brand.
✔️ Taglines & Brand Voice
We help define your tone—whether bold, friendly, or straight-shooter.
✔️ Elevator Pitch
A 1-2 sentence summary of who you are and what you do—without the fluff.
✔️ Audience Personas
Know exactly who you’re talking to and how to reach them.
Branding isn’t just about looking good. It’s about building a presence that people recognize, remember, and trust. A custom branding kit creates visual and verbal consistency across your website, business cards, ads, and socials. That consistency builds confidence—and confident brands convert.
✔️ 18+ Years in Marketing & Design
We don’t just follow trends. We build lasting brands grounded in strategy.
✔️ Custom-Tailored Kits
Every brand kit is built from scratch—no cookie-cutter templates.
✔️ Full-Service Support
From messaging to design to rollout, we’ve got you covered.
✔️ Local & Regional Expertise
We understand how to make your brand resonate in the Treasure Valley and beyond.
A branding kit is a collection of essential elements that define your business’s identity, including a color palette, font styles, mission statement, logo variations, and more. It ensures consistency across all platforms, from your website to social media.
A cohesive branding kit builds trust, boosts recognition, and sets your business apart. It helps your audience connect with your brand, making it memorable and professional across all touchpoints.
Our branding kits include custom colors, typography, a mission statement, vision board, logo variations, mood boards, and additional assets like taglines or social media templates tailored to your business.
A strong, consistent brand identity improves trust signals, increases user engagement, and enhances your website’s credibility. This boosts rankings in search engines (SEO) and helps answer engines like Google deliver your content in voice and featured snippets (AEO).
Yes! We can update your current branding to give it a modern and polished look while staying true to your core values. A refresh can help your business stand out in today’s competitive market.
The timeline depends on your specific needs but typically ranges from 2-4 weeks. We work collaboratively to ensure your brand reflects your vision.
We tailor branding kits to resonate with your local audience in Idaho, Oregon, and Northern California. By understanding the community and market trends, we create an identity that connects with your target customers.
No worries! During our consultation, we’ll explore your business goals, target audience, and preferences to create a brand identity that feels authentic and aligns with your vision.
